The blog deals on how the facebook generation will determine the new age Management practices. It also illustrates why the management processes that are being followed right now in Fortune 500 will be outdated and be ineffective against the next set of Gen, who are born in this digital age, where Internet is no more "Its out there" thing, but "Its in" thing. People would start breathing in the Internet.Believe me, its not just in US, but in metropolitan cities in India, having a facebook or Orkut profile determines your identity. We are getting increasingly connected across the globe and a revolution is just waiting to happen.
With the 2.0 revolutions sweeping through the technology, can we assume that it wont make any difference to the Management Processes? Definitely yes, and I could notice that it has started making difference. With some of the experience which I have gathered while working as a leader in my current position and looking at them with the new perspective gathered after reading the above WSJ blog, I realize that Management 2.0 has already arrived.
# Give importance to contribution than credentials.
If you look in sites like youtube.com, you always look at the video (contribution). The contributer gets rating based on the video that has been uploaded and not his profile.
Similarly, associates who contribute more to the team or to the organization will be given higher importance. Contributions of associates is being higher preference and the position in corporate ladder and/or experience level is losing its significance.
# Leaders are here to Serve.
If you are the boss, it doesnt necessarily mean that you will be there to command. The new generation will not obey you, unless you prove yourself as more competent and willing to help for any issues. Transparency is what people have started looking out for.
This again draws similarity to what happens in Web2.0 community based development. Sun Microsystems have been able to lead Java Development, purely because they prove their mettle with newer code and quicker bug fixes. The day Sun fails to maintain this, it will lose its lead on Java.
# Joy of Accompalishment overcomes Money Factor (in most of the times)
The completion of a difficult task or project gives away a joy which can be overwhelming. People can give a lot of energy for such activities. This is necessary to tap into the raw energy of the younger brigade, which doesnt know where to flow. The thought of a contribution gives a direction to this energy resulting in higher productivity for the organization. As long as people think their work is important, they will be driven towards the goal.
The same is exemplified with the growth of Linux (OS) and Wikipedia. Do you think both these would have happened if people are driven only with the money prospect?
# Power comes from Sharing and not hoarding
The new generation always respects people who share their knowledge. That is the only reason as to why they would stick around with you. To hold on to your position, it is imperative to exude and charm others with your knowledge and skills and that too quickly before some one else does. Knowledge is no one's property anymore. If you know something, or if you have an idea, share it fast. You may never know when some one else may share and get away with its credit.
# Create Internal forums for Idea Generation & Execution
Organizations feel the need for ideas coming from the associates for getting a fresh insight into their current business or for looking out for new areas which have been left unexplored. People come up with their ideas and bring to a common forum for discussion where it is further enhanced and moulded into a possibly good business plan. This also results in involvement of lower end associates into management decisions that are made at higher level resulting in total change of the organizational fabric.
Now do you see where are we heading to ? The businesses are adapting themselves to radical new ideas and building themselves to stay fit in the new era of competition and talent retention. They are adapting to the Management 2.0 principles.
Interestingly, this is a common philosophy which is shaping up both the ends of the spectrum - Technology and Management and trying to bring them on the same wavelength. As we move ahead for Web 3.0, will we see another Management 3.0 ? Wait and watch.
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